Which analytics tools we use to process your data.
We use third-party content to analyse and improve our services. For this purpose, we apply cookies from following third-party providers:
We use a product and web analysis tool from Mixpanel Inc. (One Front Street, 28th floor , San Francisco, CA 94111, USA) - "Mixpanel" - on our website and service platform. If a user uses our service platform or website, we store information on user behavior, which in turn is recorded in so-called "events". This recorded and stored information and data is largely anonymised and transmitted to the Mixpanel analysis tool. Mixpanel then creates the key figures and statistical values relevant to us. The processing of this data serves our legitimate interest, namely optimizing our products and services and ensuring a pleasant surfing experience for all users. The legal basis for data processing is Article 6 Paragraph 1 Letter b GDPR. The information is automatically deleted after the session has ended. A transmission of the information and data in the USA cannot be ruled out. We have agreed extensive data processing agreements and Standard Contractual Clauses (“SCC”) with Mixpanel.
Mixpanel guarantees us that the data processing takes place at the level of the EU standard. You can find more information about Mixpanel under the following link: https://mixpanel.com/legal/privacy-policy/.
We apply web analysis tooling from HubSpot Inc. (Two Canal Park Cambridge, MA 02141 USA) - "HubSpot". It helps us improve our website’s user experience, tailor our interactions, and better understand visitor behavior. By using HubSpot cookies, we can provide a more seamless and personalized experience for our visitors while gathering insights to improve our services. Our website primarily uses HubSpot cookies to identify visitors who use our live chat feature, allowing us to maintain conversation continuity as visitors move between pages. It supports a more fluid user experience without needing re-identification during the chat session as well as seamless handling of revisits of our website. These cookies do not store personally identifiable information.
Read more about how HubSpot is committed to protecting privacy under the following link: https://legal.hubspot.com/privacy-policy.
We work with Google Analytics. This is a web analytics service provided by Google Inc. (1600 Amphitheater Parkway, Mountain View, CA 94043, USA; "Google"). The information generated by the Google Analytics cookie about your use of our website is usually transmitted by Google to a server in the USA and stored there. IP anonymization is activated on our websites, so that the IP address of Google users in member states of the European Union or other contracting states of the Agreement on the European Economic Area is abbreviated in advance. Only in exceptional cases will the complete IP address be sent to a Google server in the USA and shortened there. Google uses this information on our behalf to evaluate your use of the website, to create reports on website activity and to provide us with other services related to website and internet use. The IP address provided by Google Analytics as part of Google Analytics will not be merged with other Google data. You can prevent the storage of cookies by making a corresponding setting in your browser software. However, we would like to point out that in this case you may not be able to use all the functions of this website to their full extent.
Google is certified under the Privacy Shield agreement and thereby offers a guarantee of compliance with European data protection law https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active.
We work with Google Ads. This is a web analytics service provided by Google Inc. (1600 Amphitheater Parkway, Mountain View, CA 94043, USA; "Google"). To provide relevant ads and measure the effectiveness of our advertising efforts, we use Google Ads, an online advertising platform by Google LLC. Google Ads helps us reach visitors who might be interested in our services and tailor our advertisements based on site interactions and user interests.The cookies help us measure how successful our ads are by tracking user interactions with our website after they click on a Google ad. They allow us to understand which ads are most effective in bringing visitors to our site. The cookies allow us to show relevant ads to users who have previously visited our site as they browse other websites. This helps us remind visitors of our offerings and encourages them to return. The cookies do not collect personally identifiable information; rather, they aggregate data to understand general behavior patterns.
You can find more information about Google Privacy Policy under the following link: https://policies.google.com/privacy.
